Crockett Johnson’s gonzo Bosco ad, c. 1960
In the late 1950s and early 1960s, Crockett Johnson worked with Lou Bunin on some television advertisements. Â But he had a hard time taking Madison Avenue seriously, as indicated by his parody of an ad for Bosco chocolate syrup (below). Â Though it’s undated, Johnson (known to his friends as “Dave” ) seems to have sent